Jamie Mud & Guts

For as long as he can remember, Jamie has been at his happiest outside. ‘It makes me feel calmer, but also more energised’ says the man who first hatched on turning into his passion into a business when a birthday treasure hunt in woods for his then six-year old son had all the elated parents clamouring for more. Recognising a visceral connection between immersion in nature and a sense of wonder and contentment, Jamie set about building his passion into a brand. ‘When you put children and nature together, the only outcome you ever get is entirely positive’, he says. ‘All their best elements – their joyfulness, their enthusiasm, their interest in absolutely everything – are magnified. It makes the world feel like it’s working.’

A natural pied piper, Jamie is as passionate about fun as he is about the natural world. It is the combination of these two things – the exhilarating freedom of stepping out of modern life, and back into the elemental – that makes the Mud & Guts experience so unique. ‘I want the children who come on a Mud & Guts adventure to come away infused with a little bit of magic’, he says. ‘Having fun with their friends, connecting with their environment, breathing fresh air deep into their lungs – these are the things that made me happy as a boy, and still do to this day. On a fundamental level, I just want to pass that on.’

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